October 2024 progress vs. my STELLAR roadmap goals for writing here on Substack: recap on new interview series, voiceover downloads, new lessons learned, actions, and plan for November
It really depends on the reach of your LinkedIn posts, I think for most Newsletters operators who do this well, that's the critical factor. Having LinkedIn Premium seems to also be a pre-req for that. Experimenting with different types of LinkedIn posts in a methodical way and constantly improving is the key. Always writing in a defied niche to your target person is helpful.
LinkedIn overvalues things like (education) and (experience) in the domain of your niche. It also will boost younger professionals.
Thanks for sharing those insights, Michael! I definitely have the education and experience in my AI niche. But I can't truthfully call myself 'younger' any more, and I don't / won't pay for Premium to get my newsletter boosted. I did try changing the time of day from 6pm to 6am and that seemed to help a bit. I'll experiment a bit more this month. :)
These are useful and fair questions, Michael - thank you.
The purpose of the current LinkedIn newsletter is sharing the "AI, Software, and Wetware" interviews. That audience, by definition, is very broad - anyone who cares about AI and how it's impacting ordinary people. I don't think any one professional title covers the audience.
The AI books I'm writing (not yet on Substack) are a different matter. They will have distinct, well-defined audiences.
What I read on LinkedIn that seems to be resonating are posts on AI ethics, privacy, and transparency. Those topics pervade the AISW interviews.
I'll give this some more thought. Thanks again for these insightful questions!
Yes it is too broad, you might want to niche down so you can add more specific value to a more defined audience. The value of LinkedIn posts is essentially the targeting. So I can even do a Google search, go on LinkedIn and literally see a post about that.
If your unique value proposition is too vague, imho you will struggle with growth.
It really depends on the reach of your LinkedIn posts, I think for most Newsletters operators who do this well, that's the critical factor. Having LinkedIn Premium seems to also be a pre-req for that. Experimenting with different types of LinkedIn posts in a methodical way and constantly improving is the key. Always writing in a defied niche to your target person is helpful.
LinkedIn overvalues things like (education) and (experience) in the domain of your niche. It also will boost younger professionals.
Thanks for sharing those insights, Michael! I definitely have the education and experience in my AI niche. But I can't truthfully call myself 'younger' any more, and I don't / won't pay for Premium to get my newsletter boosted. I did try changing the time of day from 6pm to 6am and that seemed to help a bit. I'll experiment a bit more this month. :)
What is the professional title of your target audience on LinkedIn? And what in your niche could write that would be of value to them?
What are the other Software and career minded tech writers writing that seems to be resonating?
These are useful and fair questions, Michael - thank you.
The purpose of the current LinkedIn newsletter is sharing the "AI, Software, and Wetware" interviews. That audience, by definition, is very broad - anyone who cares about AI and how it's impacting ordinary people. I don't think any one professional title covers the audience.
The AI books I'm writing (not yet on Substack) are a different matter. They will have distinct, well-defined audiences.
What I read on LinkedIn that seems to be resonating are posts on AI ethics, privacy, and transparency. Those topics pervade the AISW interviews.
I'll give this some more thought. Thanks again for these insightful questions!
Yes it is too broad, you might want to niche down so you can add more specific value to a more defined audience. The value of LinkedIn posts is essentially the targeting. So I can even do a Google search, go on LinkedIn and literally see a post about that.
If your unique value proposition is too vague, imho you will struggle with growth.