Karen, thanks for sharing these insights, really interesting.
One thing I'm wondering is: should we consider the dimension of "target persona" in the whole analysis?
To be more precise: is it possible that it is better to have longer or shorter posts depending on the audience you have?
In the case of my newsletter in Substack, I started to have the feeling that my target persona prefers short and stick-to-the-point posts, rather than longer and debatable posts.
Thanks for sharing that you find the voiceovers useful, Marcos! And you raise a good question about target persona and post length. Understanding our audience is key, and using your post reaction data for insights to help you tune your approach is smart. 😊
Folks, if Substack post lengths interest you, here's a fresh graph and note from @Finn Tropy about results from data analysis on 3.852 million Substack posts. Check out these insights on Substack post lengths, reactions, and 'sweet spots': https://substack.com/@finntropy/note/c-78205903
Karen, thanks for sharing these insights, really interesting.
One thing I'm wondering is: should we consider the dimension of "target persona" in the whole analysis?
To be more precise: is it possible that it is better to have longer or shorter posts depending on the audience you have?
In the case of my newsletter in Substack, I started to have the feeling that my target persona prefers short and stick-to-the-point posts, rather than longer and debatable posts.
The last example was the issue I sent this week, which already got 9 likes (in my league that's a lot), directly to the second position of my TOP articles. This a very concrete bullet-points-based article. https://newsletter.optimistengineer.com/p/software-engineers-roadmap-to-leadership?r=nw9bj&utm_campaign=post&utm_medium=web
My target readers are Software Engineers and alike.
By the way, I find it handy to have voice articles, because it helps me consume information while I'm doing other stuff.
Thanks for sharing that you find the voiceovers useful, Marcos! And you raise a good question about target persona and post length. Understanding our audience is key, and using your post reaction data for insights to help you tune your approach is smart. 😊
Folks, if Substack post lengths interest you, here's a fresh graph and note from @Finn Tropy about results from data analysis on 3.852 million Substack posts. Check out these insights on Substack post lengths, reactions, and 'sweet spots': https://substack.com/@finntropy/note/c-78205903
(The post size analysis in my newsletter article https://karensmiley.substack.com/p/analyzing-my-substack-post-lengths was originally inspired by this Note from @Russell Nohelty: https://substack.com/@russellnohelty/note/c-52733438 )